The beginning of the year saw a flurry of new value menu introductions as restaurants tried to lure cash-challenged customers in the door, and this week two chains, Dairy Queen and Church's Chicken, reported that their initiatives seem to have paid off. International Dairy Queen, parent of the 5,600-unit Dairy Queen concept, said the chain's new Sweet Deals value menu helped drive a 5-percent surge in same-store sales after it was introduced in January. Dairy Queen's first permanent value ...
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Contact: Desiree Torres Desiree.Torres@penton.com