Low-cost, high-margin soft drinks can be great check boosters, but it takes finesse to convince many diners to splurge. Operators say that mixing up the offerings and altering promotional tactics helps keep beverages top of mind — and harder to resist. “Any time there’s water on the table, there’s a missed opportunity,” said Kurt Hankins, senior vice president of culinary and beverage for LongHorn Steakhouse. So he makes sure that there’s always a ...
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Contact: Desiree Torres Desiree.Torres@penton.com