La Madeleine, the 60-unit French café concept based in Dallas, has renovated a second unit using a fast-casual service model, replacing the cafeteria-style line in use for the chain's 27-year history with video menu boards and a single point of order. The second renovation opened at the end of May in Addison, Texas, and a third is planned for this fall in Virginia, according to Phil Costner, chief operating officer of La Madeleine. The renovations were introduced in a Dallas unit ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!

Already purchased this? here.