La Madeleine, the 60-unit French café concept based in Dallas, has renovated a second unit using a fast-casual service model, replacing the cafeteria-style line in use for the chain's 27-year history with video menu boards and a single point of order. The second renovation opened at the end of May in Addison, Texas, and a third is planned for this fall in Virginia, according to Phil Costner, chief operating officer of La Madeleine. The renovations were introduced in a Dallas unit ...
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Contact: Desiree Torres Desiree.Torres@penton.com