Applebee’s Neighborhood Grill & Bar has become the latest casual-dining operator to join the increasingly popular virtual gift card game. At the same time, the Overland Park, Kan.-based chain upped the ante by making the service available from its Facebook fan page and its website. Bridget Moen, senior brand manager for gift cards at Applebee’s Services Inc., said the “exciting and innovative” nature of virtual gift cards and her chain’s Facebook ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
