PITTSBURGH Pa. The Washington, D.C., regional advertising cooperative for the Pittsburgh-based Vocelli Pizza chain has named LM&O Advertising as its first outside agency.Members of the cooperative, which is made up of the operators of 39 franchised Vocelli Pizza restaurants in Maryland, Virginia and West Virginia, previously received advertising support from the 120-unit chain’s headquarters staff. The cooperative will use Arlington, Va.-based LM&O for advertising strategy and planning, ...

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