Wahoo’s Fish Taco brings West Coast vibe to NYC

Wahoo’s Fish Taco is bringing its Hawaiian fusion flavors and surfer vibe to the East Coast with a franchise push into New York City. The Southern California fast-casual chain’s move into Manhattan marks a big leap in the brand’s ongoing effort to boost franchise growth. In 2009, the chain launched a growth initiative that aims to add at least 100 franchise locations over five years. Currently, the 60-unit chain includes 26 franchise locations, and growth has been limited ...

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