BENTONVILLE Ark. After grabbing for a piece of the restaurant industry’s pizza business, Walmart has turned its considerable marketing might to stealing breakfast sales. The retailing giant is airing a commercial that asserts families can save $900 per year by forgoing a fast-food breakfast once a week for a morning meal at home. “A fast-food breakfast can cost up to $5 per person,” says the 30-second spot. “But a Kellogg’s breakfast like this from Wal-Mart is around ...
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Contact: Desiree Torres Desiree.Torres@penton.com