BK’s last campaign with outgoing ad agency rewards customers who watch footage of their signature sandwich
Miami-based Burger King is offering a coupon for a free Whopper to any person who watches DirecTV Channel 111, where footage of the chain’s signature sandwich is playing on an endless loop through Friday. It’s hard to argue that somebody staring at the television for five minutes is working very hard toward a tangible goal. But in the case of Burger King’s “Whopper Lust” promotion, likely its last with outgoing agency Crispin Porter + Bogusky, it’s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com