Restaurants that have never been shy about offering meal discounts to drive traffic are growing even bolder as they compete for dollars that consumers don’t want to give up easily in bad economic times. Promotions now bear such themes as B.R. Guest Restaurants’ “The Economy Stinks” or Bennigan’s Grill & Tavern’s “Cash Crunch Lunch.” Then there’s Subway’s labeling of its $5 promotion of foot-long subs as an “enticing economic package.” Such imagery makes it clear that ...
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Contact: Desiree Torres Desiree.Torres@penton.com