Restaurant chains already have tried to bring their brands closer to customers by getting them involved in consumer-created ads, and now more chains are trying to forge even stronger relationships with diners by asking them to create new menu items. Wendy’s and Applebee’s Neighborhood Bar & Grill this month were the latest to launch contests that ask customers to develop recipes for dishes that would be offered for at least a limited time on their menus. Both chains are ...

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