DUBLIN Ohio Wendyâ€™s International said it will add at least 10 new choices, including beverages unavailable at competing brands, to the menu of its namesake chain during 2007 as part of an updated plan to bolster the companyâ€™s financial performance. The revised strategy also calls for expanding Wendyâ€™s breakfast program, currently in test at about 150 stores, to at least 1,320 units during 2007 and 3,300 stores, or half the now-6,600-unit system, in â€™08. The company predicted it would ...
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Contact: Desiree Torres Desiree.Torres@penton.com