DUBLIN Ohio Wendyâ€™s has decided to scrap its â€śThatâ€™s Rightâ€ť campaign, which made a ponytailed red wig the center of attention, and replace it with TV spots that focus on food. The new commercials, aired for franchisees today at their national meeting in Orlando, Fla., open and close with animated depictions of Wendy, the red-haired little girl featured in the chainâ€™s logo. The body of the spots consist of â€ślingering, mouthwatering photography of Wendyâ€™s premium quality food,â€ť the ...
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Contact: Desiree Torres Desiree.Torres@penton.com