DUBLIN, OHIO â€”Wendyâ€™s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since 2002 and created the â€śDo What Tastes Rightâ€ť campaign. Wendyâ€™s also has given some creative projects to Kirshenbaum Bond & Partners and assigned media planning and buying duties to MediaVest. All of the agencies are based in New York. ...
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Contact: Desiree Torres Desiree.Torres@penton.com