At first glance you might think the main character in Wendy’s new TV campaign is pretending to be Pippi Longstocking, but he’s not. He’s pretending to be Wendy, the namesake of the restaurant chain. That’s why he’s wearing a red wig with long pigtails. The resemblance is remarkable, if Wendy looks like a man wearing a red wig. The character debuted in a TV spot in which people are kicking trees in unison. It’s a metaphor for people being programmed like robots to eat ...

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