Emil Brolick, chief executive of The Wendy’s Co., said during the company’s fourth-quarter earnings conference call that the next three years would be “the three most intense years of capital investment in Wendy’s history, as we implement many strategic initiatives.” In the near term, the Dublin, Ohio-based quick-service chain will continue its reimaging program on a small scale and rebalance its menu with new products and a new marketing campaign, officials ...
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Contact: Desiree Torres Desiree.Torres@penton.com