DUBLIN Ohio Wendyâ€™s International Inc. said Friday it would review national advertising agencies to handle its approximately $300 million marketing budget. Chief marketing officer Ken Calwell said the review is the next phase of a â€ścomprehensive turnaround planâ€ť for Wendyâ€™s, a process that began following the brandâ€™s September 2008 merger with Arbyâ€™s parent Triarc Cos. Inc., which brought Calwell and chief executive Roland Smith aboard.â€śWe knew back in September that weâ€™d be ...
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Contact: Desiree Torres Desiree.Torres@penton.com