DUBLIN Ohio Wendyâ€™s has pulled its Frescata line of deli sandwiches, a product that had been cited by franchisor Wendyâ€™s International Inc. as an important element of the chainâ€™s turnaround effort. The premium-priced sandwiches were served on rolls that were delivered partially baked to units and completed in the stores, which allowed Wendyâ€™s to tout the sandwichesâ€™ fresh-baked bread. The recipe had been developed in part by Los Angelesâ€™ famed La Brea Bakery."Customers are loving the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com