DUBLIN Ohio Wendy’s International Inc. has launched an interactive campaign on touch-screen music players in 5,100 bars and nightclubs located within a mile of a Wendy’s restaurant. The “Core Burger” campaign is featured on the broadband touch-screen media network that San Francisco-based Ecast developed to provide digital music to entertainment venues.Bar patrons touch the screen to pick a song and also can click on a Wendy’s feature, which shows a video clip of sizzling burgers and ...
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Contact: Desiree Torres Desiree.Torres@penton.com