ATLANTA Wendy's/Arby's Group Inc. said Tuesday it had signed a deal with a Saudi Arabian franchisee to open the company's first dual-branded restaurants, a strategy that officials said would be an important part of international growth and may be tested in some U.S. markets. The agreement with Al Jammaz Group calls for the opening of 135 co-branded Wendy's and Arby's units over the next 10 years in nine countries in the Middle East and North Africa. A subsidiary of the company, ...
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Contact: Desiree Torres Desiree.Torres@penton.com