DUBLIN Ohio Wendy’s is breaking its biggest ad campaign in years on Friday with a focus on product quality and a new bacon cheeseburger meant to take on competitors’ premium burgers.The Dublin-based chain, a division of Atlanta-based Wendy’s/Arby’s Group, will unveil the new “You Know When It’s Real” campaign with a 60-second commercial premiering during ESPN’s “Football Friday” lineup of programming, including “Sportscenter,” a weekly college-football match-up and “NFL Live.” Commercials ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com