DUBLIN Ohio Wendy’s new advertising campaign, carrying the tagline “You Know When It’s Real,” may put the spotlight on product quality, but chain officials and consumers apparently haven’t lost sight of that other pillar of quick-service branding: value. In an interview with Nation’s Restaurant News to announce the debut of its ad campaign and its newest menu item, the Bacon Deluxe premium burger, chief marketing officer Ken Calwell explained that a focus on quality by no ...
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Contact: Desiree Torres Desiree.Torres@penton.com