Deal targets much-used $5 price point
Wendy’s is set to debut a new mix-and-match promotion offering customers a half-sized portion of one of the chain’s new premium salads paired with one of seven designated items for $4.99. The program, called Pick 2, will debut nationally Sept. 27, and will target consumers who are looking for both quality and value, chief marketing officer Ken Calwell told Nation’s Restaurant News. “Wendy’s really believes it needs to offer premium items that are all about the ...
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Contact: Desiree Torres Desiree.Torres@penton.com