Burgers named after founder promoted with commercials featuring real 'Wendy'
Wendy’s is testing a new line of premium burgers in the Las Vegas market named for the chain's founder, Dave Thomas, and promoting them with commercials starring his daughter. Dave’s Hot ’N Juicy Cheeseburgers feature a thicker, quarter-pound patty and new ingredients like crinkle-cut pickles on a buttered, toasted bun. The upgraded burgers are being advertised in Las Vegas as single-, double- and triple-patty varieties and are being tested at different prices, said Denny ...
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Contact: Desiree Torres Desiree.Torres@penton.com