DUBLIN Ohio Although it’s a little late to the game, Wendy’s has launched its first viral campaign with a video that targets young adults who consider themselves “Meatatarians.” Avideo, playing on MySpace and YouTube, opens on a young man placing a Wendy’s Baconator on a kitchen countertop next to a head of lettuce. “Just watch, man,” he says to a friend who’s filming the scene. “I swear this happened the last time.”Nothing happens for several seconds. Suddenly there’s a growling ...
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Contact: Desiree Torres Desiree.Torres@penton.com