New NPD survey looks at ordering and eating habits when diners see calorie counts
While the restaurant industry waits for the U.S. Food and Drug Administration to publish its proposed federal menu-labeling regulations, market research firm NPD Group said listed calorie counts could alter certain behaviors among restaurant customers. While drastic changes to customers’ ordering and eating habits are not expected, NPD research found that consumers may look to avoid French fries, larger hamburgers and shakes, for example. Check averages may drop very slightly as well. ...
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