New NPD survey looks at ordering and eating habits when diners see calorie counts
While the restaurant industry waits for the U.S. Food and Drug Administration to publish its proposed federal menu-labeling regulations, market research firm NPD Group said listed calorie counts could alter certain behaviors among restaurant customers. While drastic changes to customers’ ordering and eating habits are not expected, NPD research found that consumers may look to avoid French fries, larger hamburgers and shakes, for example. Check averages may drop very slightly as well. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?