The Kruse Report
Let’s face it: Diners just want to have fun. Besieged by bad news on many fronts, they look to restaurants to provide an inexpensive getaway that engages and entertains. They’re attracted to menu items that make them smile, and operators have responded with a wide range of innovative treats guaranteed to evoke a grin. Candyland. Ice cream chains have been at the forefront of culinary whimsy as they’ve reimagined the contents of cone and cup. Baskin-Robbins is a 66-year-old ...
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Contact: Desiree Torres Desiree.Torres@penton.com