COLUMBUS Ohio White Castle, an 86-year-old chain with a cult following for its little square burgers, is hoping to cultivate new cravings with a pair of menu additions: spicy chicken nuggets and pulled pork on a bun. Called Buffalo Chicken Bites, the nuggets are slated to be launched chainwide July 22. The pork is in market testing. The trick is to give guests variety without adding complexity or unnecessary costs to the chain’s famously simple operations, said John Vogt, regional ...
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Contact: Desiree Torres Desiree.Torres@penton.com