Competition for breakfast sales is fierce in the restaurant industry, and the quick-service chains winning in the morning daypart are attracting guests with coupons and getting them to linger with Wi-Fi, according to a new report. New York-based Scarborough Research found that 37 percent of adult consumers have eaten breakfast at a quick-service chain in the past month. Among those patrons, McDonald’s was the clear favorite, as 46 percent of U.S. consumers who got breakfast away from ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!