Competition for breakfast sales is fierce in the restaurant industry, and the quick-service chains winning in the morning daypart are attracting guests with coupons and getting them to linger with Wi-Fi, according to a new report. New York-based Scarborough Research found that 37 percent of adult consumers have eaten breakfast at a quick-service chain in the past month. Among those patrons, McDonald’s was the clear favorite, as 46 percent of U.S. consumers who got breakfast away from ...
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Contact: Desiree Torres Desiree.Torres@penton.com