NEWPORT BEACH Calif. “You don’t bring a microwaved wienie to a chili dog fight.” That’s the latest marketing taunt from Wienerschnitzel – the self-proclaimed “world’s largest” pup-in-bun chain – as it campaigns to build store traffic and put competitors who don’t grill their sausages in their place.The 353-unit, Newport Beach-based, all-franchised chain owned by Galardi Group is now promoting a “Big Original Chili Dog” with a sausage that is 84-percent larger than that used in the ...
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Contact: Desiree Torres Desiree.Torres@penton.com