IRVINE CALIF. —Seeking growth in a tough economy, the owner of the nation’s largest hot dog restaurant brand has launched two new prototype Wienerschnitzel stores and this month is relaunching that concept’s co-brand, Tastee-Freez, as a solo franchise vehicle in the soft-serve ice cream sector. Irvine-based Galardi Group is the privately held franchisor of 380-unit Wienerschnitzel, whose quick-service outlets are mostly co-branded operations with Tastee-Freez—a ...
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Contact: Desiree Torres Desiree.Torres@penton.com