We get a kick out of the television ads promoting tourism to Israel. They flash colorful images and enticing words such as “nightlife,” “beauty” and “excitement,” without revealing the location of all this promise until the final tagline: “Israel. Who knew?”On our own first trip to Israel recently, we experienced considerable surprise, much like the ads suggest, as we explored the country’s wine.Of course, we’ve known for years that Israel makes good wine, and we’ve watched the quality of ...

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Contact: Desiree Torres Desiree.Torres@penton.com 

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