DALLAS The Wingstop chicken wing chain is rolling out an online ordering system after a 120-store test in which the average online sale was double the typical in-store transaction, the franchisor said. Wingstop president James A. Flynn said the online ordering test also revealed “operational time efficiencies,” particularly during the brand’s weekend crunch.“We noticed customers really like the convenience of ordering online on nights of big games, too,” Flynn said.Flynn said the ...
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Contact: Desiree Torres Desiree.Torres@penton.com