DALLAS The 400-unit Wingstop chain said it has signed on to be the "Official Wings" of the Dallas Cowboys football team. Wingstop Restaurants Inc. and the team signed a five-year agreement that gives the chain an exclusive designation for use in advertising materials as well as rights to be the exclusive vendor of chicken wings at stadium events. In addition, Wingstop's sauces will be available in the stadium's luxury suites. The partnership, which was announced Tuesday, begins when ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.