Plant City, Fla., sits 25 miles east of Tampa and is known for its annual Strawberry Festival, pickup trucks and downtown biker events. But Brad Bridges thinks it’s just the right place for one of his stores in the expanding You Say When Yogurt Shoppe chain. While other frozen yogurt stores are proliferating on busy commercial corridors in west Florida like Tampa’s North Dale Mabry Highway and in the bustling weekend downtown of Saint Petersburg, Bridges said he seeks unorthodox ...

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