Restaurants put new focus on hospitality to build brands, increase market share
At a time when the industry’s growth overall is minimal and stealing market share is necessary to build sales, improving the guest experience is proving to be a key factor in differentiating a brand. For many chains, that focus on experience has meant upgrades of food or the remodeling of restaurants. Others, however, also have addressed another facet: enhancing service. Service, in fact, remains a challenge for many restaurant operators. In a poll conducted for the 2012 Zagat New ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com