LOUISVILLE Ky. Even as Yum! Brands Inc. grapples with an E. coli outbreak linked to dozens of Taco Bell restaurants in at least five states, the quick-service behemoth is gearing up to revive its U.S. operations in 2007 after a lackluster 2006. In a revitalization plan unveiled just before restaurant closures and lawsuits over the E. coli infections came to light, Yum officials said that an expanded test of breakfast at the Mexican quick-service chain in 2007 was central to their ...
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Contact: Desiree Torres Desiree.Torres@penton.com