For chains such as Caribou Coffee, Hooters and Panera Bread, campaigns for Breast Cancer Awareness Month are personal, as the brands raise money to honor or remember team members diagnosed with the disease.

Minneapolis-based Caribou Coffee will again sell its Amy’s Blend collection of coffee, tea and coffeehouse accessories to honor the memory of Amy Erickson, the chain’s “roastmaster,” who died from breast cancer in 1995 at the age of 33. The brand donates 10 percent of sales of that line to Susan G. Komen for the Cure, one of the nation’s largest breast cancer nonprofit organizations.

Since Erickson also loved tulips, Caribou has expanded its Amy’s Garden program this year by offering fans a chance to share a virtual tulip on the brand’s Facebook page in honor of friends or loved ones fighting breast cancer. For every Facebook submission, Caribou will plant a pink tulip in Amy’s National Garden of Hope in Washington, D.C.’s Brookside Gardens. The brand also set up Amy’s Garden areas last year at the Mall of America in Minnesota and the Shedd Aquarium in Chicago.

Over the past six years, Hooters has raised money and awareness for breast cancer to remember Kelly Jo Dowd, a former Hooters calendar cover girl and manager for the chain. Dowd was diagnosed with breast cancer in 2002 and died in 2007.

On Wednesday, Hooters presented a check for $200,000 to the V Foundation for Cancer Research, earned from local fundraisers throughout the year at Hooters’ 430 restaurants. The Atlanta-based chain has raised more than $2 million for the foundation through the Kelly Jo Dowd Research Grant.

The brand also educates its 17,000 Hooters Girls about the importance of early breast cancer detection with a video testimonial from Dowd.

For the 10th consecutive year, Panera Bread will sell its Pink Ribbon Bagel to benefit the Dr. Susan Love Research Foundation and local breast cancer charities across the country. The Pink Ribbon Bagel was created in 2001, when 18-unit franchisee and breast cancer survivor Sue Stees began selling them to raise money for breast cancer research. She sold 27,000 Pink Ribbon Bagels that year, and the 1,493-unit chain has sold more than 7 million since.

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A portion of the proceeds from each bagel sold will be donated to cancer research, including $1 from every sale of the Power of Pink Baker’s Dozen. Panera also will donate 10 cents for each Facebook “like” for its Virtual Pink Ribbon Bagel.