KFC took marketing to new heights this week when the Colonel himself (a stunt double, of course) rappelled 38 stories to deliver lunch to a group of window washers working nearly 40 stories up at Chicago’s River Bend building.

The stunt was a promotion to launch the chain’s new $5 Everyday Meals, which offer combinations of chicken, sides, biscuits, and a drink for $5. Wanting to make an impact with the new deal, KFC asked consumers via social media channels which “out-of the-bucket” occupations were most in need of an extreme hand delivered meal. In the end, skyscraper window washers was the leading response.

Click here to watch the video.

The delivery went off without a hitch and KFC shared the photos with Nation's Restaurant News.

(Photos courtesy of Weber Shandwick)

Contact Charlie Duerr at Charles.Duerr@penton.com