Not content with robust business from the late-night, post-drinking munchies crowd, the nation's only 24-hour Domino’s Pizza is going after breakfast, too.
The new Domino's unit in Dayton, Ohio — which franchisee Tristan Koehler opened in time for the start of the fall semester at the University of Dayton — is offering a breakfast pizza featuring eggs and cheese on a pizza crust for $7.99.
The price covers up to three toppings, and recommended combinations include ham and bacon; sausage, onions and jalapeños; and onion, green pepper and mushrooms. The breakfast pizza is offered all day.
Manager Carami Macken says breakfast business at the restaurant, whose morning menu also includes coffee and orange juice, has been decent.
“It’s definitely picked up now that it’s gotten some media,” she said. “It’s not super-busy, but it’s definitely making a difference.”
The Domino's in Dayton is the only U.S. branch of the chain to stay open 24 hours a day. A Domino's spokeswoman said the chain would be monitoring the store's performance.
“We’ll be watching the store closely to see if it’s something we can expand to other stores,” she said.
Three 24-hour locations currently operate in the United Kingdom, she added.
Contact Bret Thorn at bthorn@nrn.com.
Comments
Post a CommentPizza and Social Media
The one thing you can say about Domino’s is they’re not afraid to try new ideas... Nothing wrong with a breakfast pizza...
Dominos has also been extremely aggressive in the social media, which has been wildly successful for them... They recently started soliciting in their forums for pizza opinions, pictures of pizza or for that matter whatever was on their customers’ minds...
The results are worth noting... Prior to social media push they had around 400,000 fans (now referred to as likes) on Facebook, today they have more than 2.8 million likes...
For our clients looking to get into social media it’s always the same question, “What the return?” According to Dominos it was a 12.9 percent rise in same-store sales... I suspect a breakfast pizza will help too...
Jeff Brooks
jeff@digitalindustri.es
http://digitalindustri.es