The Jamba Juice smoothie chain and Canadian-born Yogen Früz are expanding their ongoing cross-branding relationship with a licensing agreement that aims to build daypart business.

Yogen Früz officials said Tuesday the company has signed a licensing agreement with Emeryville, Calif.-based Jamba Juice. The agreement gives the 746-unit smoothie chain the right to use the Yogen Früz operating system and trademarks as it rolls out a frozen yogurt line.

In turn, Yogen Früz is the master franchisee of the Jamba Juice brand in Canada. The first Canadian Jamba Juice location is scheduled to open in Toronto this week.

“We have the same customers, and we can give them the best of frozen yogurt and the best of smoothies,” said Aaron Serruya, Yogen Früz president and chief executive. “It’s a nice way for specialty companies to complement each other and get the customers to visit twice in the same day.”

Jamba Juice’s ties to Yogen Früz have been developing over the past few years.

With more than 1,200 locations in 35 countries, Yogen Früz was founded in 1986 by brothers Aaron and Michael Serruya. In 2009, the Serruya family made a $15.45 million investment in Jamba Juice parent Jamba Inc. Michael Serruya also is on the smoothie chain’s board.