Jamba Juice launched its new Fruit & Veggie Smoothies line on Tuesday after recently hinting to analysts that the company would be adding fruit and vegetable blends to the menu.
James White, Jamba Inc. chief executive, also said Jamba Juice would expand on its test of adding frozen yogurt and roll out new breakfast products to build traffic across dayparts. The moves are part of an ongoing effort to position the concept as a “healthy active lifestyle brand.”
The new smoothies are available in three flavors:
● Berry UpBEET, which combines strawberries and blueberries with the juices of carrots, beets, broccoli and lettuce.
● Apple ‘n Greens, a blend of apple-strawberry juice with the juices of dark leafy green vegetables, carrots and lettuce, along with spirulina, peaches, mangoes and bananas.
● Orange Carrot Karma, which combines carrot juice, orange juice, mangos, bananas and ice.
The new smoothies do not include high-fructose corn syrup or artificial flavors or preservatives. All three also contain fewer than 250 calories in the 16-ounce size.
From March 21 through March 30, guests that print out a coupon from Jamba Juice’s website can try two smoothies for $5.
Susan Shields, Jamba’s senior vice president and chief marketing officer, said, “For 20 years we have been providing our fans with real whole fruit in our great tasting, better-for-you smoothies, but we had yet to incorporate fruit’s ever-important cousin, vegetables. With the Jamba Fruit & Veggie Smoothies, we are not only providing a convenient way to get your daily servings of fruit and vegetables, but one that tastes great.”
Parent company Jamba Inc. operates or franchises 743 locations of Jamba Juice.
Contact Lisa Jennings at Lisa.Jennings@penton.com
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Post a CommentIndependent research shows
Independent research shows that when primary shoppers are asked what foods they are consuming less of or avoiding, 24.7% mention sugar, but only 6.5% indicate high fructose corn syrup. A total of 36.6 % of primary shoppers look for sugar on food and beverage labels, but only 3.7% look for high fructose corn syrup.
High fructose corn syrup is simply a kind of corn sugar. It has the same number of calories as sugar and is handled the same by the body.
Credible associations such as the American Dietetic Association (ADA) and American Medical Association (AMA) have affirmed that high fructose corn syrup similar to sucrose (table sugar). The AMA stated in June 2008 that “…high fructose syrup does not appear to contribute to obesity more than other caloric sweeteners...” And, the ADA concluded in December 2008 that “No persuasive evidence supports the claim that high fructose corn syrup is a unique contributor to obesity.”
There is no nutritional benefit gained by replacing high fructose corn syrup with another caloric sweetener. Michael Jacobson from the Center for Science in the Public Interest notes, “to pretend that a product sweetened with sugar is healthier than a product sweetened by high-fructose corn syrup is totally misguided.”
As many dietitians agree, all sugars should be consumed in moderation as part of a balanced lifestyle.
More information is available at www.CornNaturally.com.
Audrae Erickson
President
Corn Refiners Association