You’re more connected here.

No source connects you with more qualified and engaged customers and prospects — more ways, more often — than Nation’s Restaurant News.

Reach more than half-a-million readers across the NRN network. All year. All here.

More readers. More Platforms.

Online, in print or at events, NRN readers come for the news, and stay for the views, insights and information that help them keep up with the market and ahead of the competition. According to an August 2010 Readex Reader Study of operator/subscribers, Nation’s Restaurant News magazine and NRN.com are the leading foodservice industry media sources by five critical measures.

About the Nation’s Restaurant News magazine reader.

With specific regard to Nation’s Restaurant News , the same study found subscribers are influential in their companies and highly engaged with the magazine:

• The average operator who subscribes to Nation’s Restaurant News works for a company with 219 locations and $247 million in annual food and beverage sales.
• 35% of operator subscribers are owner/president/CEOs of their companies; 28% are operations management
• 73% of operators have read or looked through all 4 of the last 4 issues. This compares favorably not only to foodservice media but to the entire B-to-B media industry average of 57%.
• Operators are most likely to read or look through each issue of NRN in its entirety (55%) rather than look only for items of interest by skimming it or using the table of contents.
• NRN motivates operators. 94% indicated they took at least one action in the last 12 months as a result of reading NRN, compared to the Readex average of 82% for B-to-B publications.
• Subscribers look to NRN for coverage of a variety of topics, The highest percentage of operators read it for information on consumer trends (95%), followed by business intelligence, insight, or analysis (87%); and food/beverage information/trends (84%). New product information is of interest to 70% of operators, and 60% say they learn about new products from the ads in NRN.

Opinions of the publication are high. More than four-in-five operators agree that NRN:

• is accurate (89%)
• keeps them on top of foodservice trends (88%)
• is timely (87%)
• keeps them on top of business trends (86%)
• is relevant to them and their business (88%)

When asked to select the one publication they’d choose first for information on 13 topics, operators selected NRN by a margin of at least 9-to-1 to keep up with large restaurant chains, regional chains, and independent restaurants. NRN beats the next closest competitor for each of the other topics by wide margins, too.

Click here for more information about Nation’s Restaurant News magazine.

About the NRN.com audience

Every month tens of thousands of foodservice professionals click on NRN.com — over and over and over again — for the news, information and intel they need to move their restaurant businesses forward. They’re here because NRN.com features original content, expertise and tools they can’t find on any other website.

Altogether, more than one million readers will visit NRN.com — frequently — in 2011. That’s not some made-up sales number; those are independently tracked, unduplicated, unique readers. Take advantage of our access to this critical mass of decision-makers and grow your business with nrn.com all year long.

The 2010 Readex Study confirms NRN.com as the first choice for operators. More than half (56%) visit nrn.com at least monthly — nearly twice the B-to-B media industry average of 29% and more than twice the next closest foodservice industry competitor (22%).

Click here for more about NRN.com

In conjunction with the website, NRN e-newsletters are the first choice for foodservice suppliers and vendors looking to precisely target operators and the teams of professionals who influence buying decisions in the restaurant business. Our eight-title portfolio of e-newsletters directly connects with these decision-makers, delivering your ads alongside vital news, insight and analysis — straight to each reader’s in-box.

Because of their editorial quality and engaged readership, NRN e-newsletters have quickly become established as important industry information sources.

Nearly two-thirds of operators (63%) subscribe to at least one NRN electronic newsletter, with NRN a.m. the most popular (43%), according to Readex. And they don’t just subscribe, they read and use them.

• 96% said they view/open/read the NRN e-newsletters they subscribe to.
• The majority (57%) usually take action from their NRN electronic newsletters, by forwarding to others or printing/bookmarking articles of interest.

Click here for more about NRN e-newsletters.

For more information, contact your local NRN Sales Manager. 

*Readex Reader Study, August 2010