Pizza Inn is ramping up expansion and franchising plans at its Pie Five Pizza Co. concept, which debuted in June in Fort Worth, Texas.
Charlie Morrison, president and chief executive of The Colony, Texas-based Pizza Inn, said the company plans to open a second Pie Five restaurant in Irving, Texas, by November. Six additional sites are being considered, he said, and Pizza Inn hopes to have nine Pie Five units open by June 2012.
The fast-casual concept offers specialty and create-your-own nine-inch pizzas for $6.49. Customers choose toppings, then see their pies dressed and baked in five minutes or less, as the “Pie Five” name suggests.
So far, sales have exceeded company expectations, prompting Pizza Inn to focus on building the brand.
“We wanted the concept to deliver $12,000 to $14,000 a week in sales, and we are well exceeding that expectation,” Morrison told Nation’s Restaurant News.
The Pie Five unit in Fort Worth measures 2,100 square feet, compared with a typical 4,000-square-foot Pizza Inn restaurant that earns an average $14,000 to $15,000 a week in sales.
Morrison said Pie Five is an evolution in product and procedures for Pizza Inn. “What we were looking for is where we could deliver a fresh pizza fast,” he said. “There are many pizza players that bake pizzas off, put them in a warming cabinet and then sell them, but usually you’re very restricted to a cheese, a pepperoni or a committed topping.”
Customers follow a line, much like at Subway or Chipotle, to customize their pizzas. “Those concepts have evolved the ability for customers to engage and design their own product. We felt like there was an opportunity for pizza,” Morrison said. “The key ingredient to make that happen was the oven.”
Hear more from Morrison about Pie Five’s expansion; story continues on page 2
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