Ramon De Leon started with Domino’s Pizza in Chicago in 1986 as a delivery driver, but has since become widely known for his social media prowess.
De Leon is the marketing mind behind a six-unit Domino’s franchise group in Chicago, and he speaks frequently on how businesses can use social media effectively.
De Leon, who has more than 11,000 followers on Twitter under the handle @Ramon_DeLeon, was named “Chicago Social Media Person of the Year” in June by the Chicago Social Media Marketing Group.
He took time out of his busy Tweeting schedule to speak with Nation’s Restaurant News.
What advantages has social media given you and your restaurants?
Social media has given me a competitive edge that allows me to stay ahead of the pack.
What mistakes are you seeing?
Any brand competitor that enters the game now outsources too much. They aren’t doing it themselves, so it lacks authenticity. Someone that has already been doing it has a voice for customers. Fans of the brand want the brand to hug them back, and when it gets outsourced it’s not exactly like a robot answering them back, but there’s no love in the message.
See a pizza giveaway De Leon organized in Chicago; story continues on next page
