The restaurant industry's monthly same-store sales growth rate rose at an all-time-high in December, fueled by sharp gains in guest traffic and cooperative weather, according to the latest NRN-MillerPulse survey.
Industrywide same-store sales rose 5.4 percent in December, compared with a 2.9-percent increase the month prior, which is the largest increase in the survey’s history. The month capped off a relatively strong 2011 that saw same-store sales up 2.6 percent overall, leaving operators and analysts pleasantly surprised.
“December was a win across the board,” said Larry Miller, restaurant securities analyst at RBC Capital Markets in Atlanta and creator of the monthly MillerPulse surveys and research. “This could be the first sign of the rising tide that we’ve been waiting to see.”
MillerPulse, an operator survey exclusive to Nation’s Restaurant News, polled around 70 restaurant operators in January regarding December sales, profit trends, performance and outlooks. Respondents cover all regions of the country and represent the quick-service, casual-dining, fine-dining and fast-casual segments. Those surveyed in January represented restaurants that booked about 4 percent of industry sales.
Both the quick-service and full-service segments posted record-setting increases in same-store sales, the survey found. Sales at quick-service restaurants, which include both fast-food and fast-casual brands, rose 6.7 percent in December, compared with a 4-percent increase November. Sales for full-service restaurants, which include both fine-dining and casual-dining brands, increased 4.2 percent in December, compared with a 2-percent increase in the prior month.
The substantial sales increases were largely driven by guest traffic gains, which rose nearly 3 percent in December, compared to being relatively flat in November. Quick-service traffic jumped 4.2 percent in December, compared to just over a 1-percent increase in November, while full-service traffic rose 1.7 percent after seeing a 1.1-percent decline in November.


Comments
Post a CommentGreat article Very
Great article Very informative and useful articles. This is a nice post in an interesting line of content.Thanks for sharing this article, great way of bring this topic to discussion.!
clubmz reviews
You deserve the best and I
You deserve the best and I know this will just add to your very proud accomplishments in your already beautiful and deserving blessed life. I wish you all the best and again. Thanks a lot..
Home Care Site
I am really impressed by
I am really impressed by reading this article. Interesting post and I really like your take on the issue. I now have a clear idea on what this matter is all about. Thank you so much.
cell phone listening
Congratulations for posting
Congratulations for posting such a useful blog. Your blog isn’t only informative but also extremely artistic too. There usually are extremely couple of individuals who can write not so easy articles that creatively. Keep up the good writing !
cell phone spy software
Nice,
Those surveyed in January represented restaurants that booked closely 4 percent of traffic sales.mothers day quotes || good facebook status || facebook love status
December was a success across
December was a success across the board,” said Larry Miller, coffee securities analyst at RBC Capital Markets in Atlanta and inventor of the monthly MillerPulse review and research. life quotes “This could be the first bit of the rising tides that we’ve been waiting to see. easter quotes
Profits
Too bad this article didn't post profits. It's misleading. Profits are down more than sales are up. Profit trends are one thing. PROFITS are another.
This is so good to see that
This is so good to see that great sales coming in here. I really think the economy is definitely bouncing back a little bit. I see this increasing even more in the future. travel nursing