As more and more foodservice operators realize, foods with heat are extremely craveable today. In fact, menu mentions including the description “spicy” grew 23 percent during 2009, and spicy is the top ingredient flavor associated with sandwiches, according to Mintel Menu Insights.
If you combine the hot-and-spicy flavor profile with the runaway popularity of chicken sandwiches, nearly 3.76 billion of which are sold each year,1 the result is a truly powerful sales proposition. That’s where Tyson® Red Label™ Hot ’N Spicy Breaded chicken comes in.
“With the growth of the chicken sandwich category and the rising demand for hot, spicy flavors, the new Tyson® Red Label™ Hot ’N Spicy chicken breast products aligned with some of the top sandwich trends in foodservice,” said Rodger Starnes, vice president of foodservice marketing and customer development, Tyson Foods Inc.
Tyson® Red Label™ Hot ’N Spicy Breaded chicken products satisfy the customer craving for hot-and-spicy sandwiches, while giving operators choices on how to add spicy to their menu. The line includes Premium Chicken Breast Filets, Select Cut Chicken Breast Filets, Chicken Breast Patties, Premium Chicken Tenderloins and Select Cut Chicken Tenderloins.
Like all Tyson® Red Label™ products, Hot ’N Spicy Breaded chicken items are made with 100 percent chicken breast meat. They balance the bold flavor of cayenne with smoky notes of black pepper and savory foundations of garlic and onion. Featuring a dense flour-based breading with a vibrant color from paprika and red pepper, they deliver a plate-enhancing, made-from-scratch appearance.
In developing Hot ’N Spicy Breaded chicken, Tyson Food Service listened carefully to what consumers said they want in a spicy chicken item. “Spicy chicken lovers want just the right amount of heat and the perfect proportion of breading to chicken — so that’s what we did,” said Starnes.
If you haven’t yet experienced the sales appeal of spicy chicken sandwiches, now is a great time to introduce one and watch the sandwich category grow. “With hundreds of millions of spicy chicken sandwiches served yearly, operators can meet this demand while at the same time boosting their bottom lines by simply adding affordable Tyson® Red Label™ Hot ’N Spicy filets or patties to their menus,” said Starnes.
If you already have a spicy chicken sandwich on the menu, switching to Tyson® Red Label™ Hot ’N Spicy can help you reduce your food costs by up to 20 percent without compromising quality.* The Tyson® Red Label™ brand helps bridge the gap between premium and value, allowing operators to offer high-quality products that boost their margins at an affordable price.
For a no-risk, free-case rebate offer, product specifications, product videos or to calculate your savings potential for Tyson® Red Label™ products, visit www.TysonRedLabel.com, contact your Tyson Food Service sales representative or call 1-800-24-TYSON (1-800-248-9766).
1 The NPD Group/CREST®, year ending May 2010
* Savings figures are estimates only based upon comparison of Tyson® Red Label™ product prices against comparable Tyson Food Service national price list products on 2/1/10. Savings may vary according to product mix or comparable brand.
