Edward Hoffman

Edward
Hoffman
Articles
Efforts to push healthful menu items must be heavy on brand image 
What does the word “health” mean? If you say that healthy eating means organic and...
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Blogs & Commentary
May 5, 2015
blog

Turnaround plan hurts McDonald's credit rating

McDonald's debt downgraded by one bond rating agency, and another might do the same...More
May 4, 2015
blog

May the Fourth be with you

May the Fourth is the unofficial Star Wars Day and an opportunity for cross-generation marketing....More

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