Gregg Cebrzynski

Gregg
Cebrzynski
Articles
2new studies: Diners swayed by value, food item contents 
Casual-dining chains with a strong value message and all kinds of restaurants that are perceived...
Baker Bros., Huddle House reach out to guests, new franchisees with inaugural e-mail campaigns 
Sales have grown 36 percent during the past four years at Baker Bros., and to...
Chains tout taste test victories in competitive marketing campaigns 
As cash-strapped diners clamor for meal deals, they still crave quality, so restaurant chains intent...
McDonald’s overhauls global packaging to send a strong, food-driven message about quality 
As McDonald’s Corp. rolls out radically different packaging worldwide, it joins other restaurant chains that...
Panera Bread managers ‘Harvest’ key sales data via intranet to support internal marketing goals 
I’d like to amend the cliché that “everybody talks about the weather, but no one...
Chains break from tradition with innovative outdoor ads 
A 5-story-tall taco looms over motorists as they travel a busy freeway in Los Angeles,...
Chains target young consumers via virtual branding in new video games 
With sales of video games reaching near-parity with movie box-office revenues, restaurant chains are steadily...
Tinsley targets industry issues 
Ed Tinsley III, owner of the 19-unit K-Bob’s Steakhouse chain based in Santa Fe, N.M.,...
Operators: Politics, food don’t always mix in election-theme promos 
Consumers generally appreciate whimsical, election-theme promotions, but the Daily Grill chain was forced to cancel...
FCC’s ‘reality’ script for labeling TV product placements could crimp roles for branding 
After El Pollo Loco was featured in an episode of “The Apprentice” last year, I...
Operators find that giving is more than its own reward in charity tie-ins that also boost sales 
Boudin Bakery didn’t realize how well it would benefit from a fundraiser while also helping...
Upstart concepts conquer new markets with caution 
This is the fourth in a series of seven articles exploring the growth cycles of...
Market-testing new products earns A-plus from national chains 
When Denny’s was developing its new Allnighter menu, consumers were not just invited into the...
Beware, marketers: Shiny, new technology has a pesky way of developing rust spots as it ages 
Back in the Dark Ages—by that I mean the 1980s—marketers were agog over the potential...
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