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Gregg Cebrzynski

Articles by Gregg Cebrzynski
Chains choosing to embrace online media focus energy on more microsites and blogs 
Once content merely to have a presence on the Internet with a corporate website, restaurants...
Conservative Café targets consumers who want to eat and drink the ‘right’ way 
Coffeehouses in the United States have been associated with the counterculture ever since Beats in...
Food marketers spend less than previously thought to target kids, but it’s still too much for many critics 
One of the most memorable scenes in Jean Shepherd’s “A Christmas Story” occurs when Ralph...
Chains focus on delivering messages as well as food 
Restaurants seeking to find different ways to target consumers inevitably turn to new media, but...
Arby’s bypasses TV for first time to promote Mini Snack sandwiches with online campaign 
In a clear sign that nontraditional media are playing a larger role in the marketing...
Troubled economy creates an opening for ad overhauls 
Now more than ever, creative advertising and innovative promotions are the keys to bringing cost-conscious...
It may be a long, slow journey, but new fuel-efficient delivery cars travel the road to a better environment 
The motto of Pizza Fusion, a Fort Lauderdale, Fla.-based chain, is “saving the earth, one...
Bonefish Grill adds new ‘Notes’ to use of music as a marketing tactic 
Music is an essential marketing tool for many restaurants, but a few chains have found a way to use it to engage consumers
Hits with TV viewers: kid who cons Dad, toddler who can speak a mouthful and a flirty little girl 
I love it when a kid cons her old man out of some money. Apparently...
Chains aim to localize messages, engage guests with promotions via out-of-home video networks 
Just as restaurants embraced the Internet when they realized it could reach their audiences, more...
Faced with cost pressures, pizza chains test new media marketing 
It would not surprise Steve Jackson, president of Hungry Howie’s Pizza, if some marginal operators...
Free-food trend lures new, old guests, ups sales 
Something totally unexpected occurred when Zaxby’s, a chain specializing in chicken fingers and Buffalo wings,...
KFC political T-shirt promo steers left and right, bypassing moderate voter-diners in both parties 
Would you like to show your political support in a “fun and fashion way?”...
Chains tie in to movie blockbusters, but even a flop can help a brand 
The Love Guru” starring Mike Myers didn’t exactly dominate at the box office after its...
NRA show panel touts energy-efficient equipment 
Restaurants stand a better chance of becoming energy efficient if operators view utilities as commodities...
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