Laura Ries

Laura
Ries
Articles
The pillars of branding success 
Laura Ries shares thoughts on Smashburger's success story and what it's doing right
Building up your brand 
Marketer Laura Ries discusses how taking a novel approach to branding can pay off for restaurants
Laura Ries
Menu proliferation can lead to identity crisis 
Marketer Laura Ries discusses the problems with menu proliferation for restaurant brands
Laura Ries
Never overlook the importance of visibility 
Marketer Laura Ries shares her thoughts on the importance of location and branding visibility
Laura Ries
The power of consistency in advertising 
Marketer Laura Ries discusses the importance of consistency in a restaurant brand's advertising message
Laura Ries
Successful start-ups keep a narrow focus 
Marketer Laura Ries offers thoughts on the merits of keeping a restaurant menu simple in the early days of the business
Laura Ries
Diversify restaurant holdings for long-term success 
Marketer Laura Ries discusses the fast-casual segment and the potential benefits of launching a new brand
Laura Ries
Branding basics: The signature dish 
Marketing consultant Laura Ries discusses the importance of the signature menu item.
Laura Ries
Most successful slogans have dual meanings 
Marketer Laura Ries discusses the importance of two-sided slogans
Shape up your signage 
Laura Ries' tips on effective signage.
Marketing visuals with impact 
Laura Ries on the importance of meaningful visuals in marketing.
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